Toyota - Market Trends Essay Example | Topics and Well Written Essays - 750 words

Toyota - Market Trends - Essay Example As a case in point, Toyota is suffering a bit as a result of its success with the baby-boomer generation in North America. It has come to be seen as Moms and Dads car. As a result, younger car buyers are seeking a more modern alternative; some are turning to Honda, others to Volkswagen. Toyotas challenge is to retain its positioning as dependable but as relevant to the lives of younger buyers. If Toyota fails to achieve this balance, it may suffer the same fate as Buick (Eugel 2008). There is a demand for new clean cars and hybrids manufactured by Toyota. Each year, Toyota sold 1.5 million hybrid vehicles. Reduce customer overall costs and efforts in terms of time involved in searching, acquiring, and using the new product. Simplify the purchasing process, make it convenient and a pleasant or entertaining experience overall. When several competitors use this same approach the linkage between brand and message is weakened. Along these lines, VW, Toyota, and Subaru all target young drivers. demand is heated by unique brand image of Toyota. Market saturation may have set in and investment spending may not be warranted. However, it is possible that a brand with a high BDI can make inroads in a high CDI area if the brands market share is relatively low. Once current user opportunities are exhausted, focus centers on nonusers. This shift typically does not mean that marketing support for current users is abandoned. Often, a segmentation strategy is implemented whereby support is given to current users as well as to nonusers (Kageyama and 2008). Recent years, a great impact on Toyota and its product range have climate-related regulations and â€Å"voluntary† measures demanded improved efficiency of new vehicles. The state are already thinking about complementarities between market-based measures and traditional regulation. Regulations for automakers are especially vital in Europe, where efforts to implement the Kyoto Protocol have revealed that some